Brand Awareness /
Social Media Marketing
Marc En3rgy 2.0
Client
Client Name
Year
2022-23
Type
Brand Awareness/
Social Media Marketing
Share
My DJ brand image, known as Marc En3rgy, is set for a massive overhaul after 5 years of success. This project is designed to improve brand awareness and expand existing fanbase over the long term.
Client
Marc En3rgy is a dance music producer and DJ from Sydney, Australia (that's me!!!). In recent years, during the stay-at-home orders, he has experimented and produced cutting-edge club bangers designed to get the crowd moving!
He has also some mixes on YouTube, SoundCloud and MixCloud as well as fresh mashup video content on Instagram and TikTok. If approved, Marc En3rgy is set to become a potential contestant in
the Australian DJ competition 'Your Shot'
Objective
Since 2016, Marc En3rgy has been known as one of the best emerging EDM DJs in Western Sydney. Given the
current situation, where nightclubs are reopening and more amateur-pro DJs taking on the market, the long-term objective to increase brand awareness has been on the cards prior to the COVID-19 pandemic.
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Marc En3rgy 2.0 is an exciting new marketing campaign, aiming to draw new fans to the creativity and uniqueness of the DJ brand image. The recent changes in social media algorithms mean video content will become a priority in future social media posts. Video content will feature mashups and fresh new club bangers created!
Proposal
This DJ marketing campaign will include:
- A new TikTok profile
- A new Facebook page, including a potential 'fanbase' group
-A refreshed YouTube channel
-Refreshed Instagram content, focusing on video and audience interactivity
-Cutting-edge video content created on mobile apps such as KineMaster, InShot, Premiere Rush and more, each with a call-to-action at the end
-In addition, there will be an upgraded landing page (such as link.tree)
-Most mashups and mixes pre-recorded for better sound quality and will include reusable footage
-New fun campaigns for each banger or mix dropped.
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